Today I want to talk about another very valuable intangible asset – loyalty.
Loyalty, like goodwill, has a shelf-life and expiry date.
If you do not know how to retain the loyalty of your customers, buyers or followers, then you risk losing them.
Loyalty, like goodwill, is an asset and has value.
If you do not know how to protect your asset and maintain its value then you risk losing it.
The same allies to politics as well.
Barisan Nasional and Pakatan Harapan (before this Pakatan Rakyat and before that in 1999 Barisan Alternatif) always take their members, supporters and voters for granted.
They assume that loyalty, once acquired, is yours forever and will never go away.
Even loyalty to your spouse is not forever if you do not look after it.
For example, if you sleep around, then do not expect your spouse to remain loyal to you.
He or she will also jump into bed with another person or persons.
Loyalty needs to be earned
Barisan Nasional is not so bad.
BN know it needs to work hard to win and retain the loyalty of Malaysians.
Pakatan Harapan, however, regards loyalty as its god-given right.
If you are an honest person, a decent human being, a patriotic Malaysian, etc., then it is your duty to become loyal and remain loyal to Pakatan Harapan.
If you are loyal to Barisan Nasional then you are a crook, corrupt, a racist, dedak-eater, and more.
Pakatan Harapan accuses Barisan Nasional of buying loyalty.
Even Mahathir Mohamad says Prime Minister Najib Razak uses money to buy the support of Malaysians.
Does Pakatan Harapan not also buy Malaysians?
Pakatan Harapan buys Malaysians by using intimidation, harassment, verbal abuse, and all sorts of other underhanded methods.
If you do not support Pakatan Harapan then they will make life very unpleasant for you.
This is the role of the Pakatun and DAPster cyber-troopers.
They are like the ‘enforcers’ who ‘persuade’ you to contribute to the cause to avoid the risk of being fire-bombed.
It is like what the Chinese told me in 1999: ‘many of us support the opposition but we still vote Barisan Nasional to avoid trouble’.
Yes, and that was how Mahathir ensured that the Chinese remained loyal to the Umno-led Barisan Nasional even if they hated Umno.
In the old days, the Christians would ensure you remained ‘loyal’ through threats of death, just like what the Muslims in some countries are doing today – stay loyal or die.
But those methods cannot be applied today, especially in Malaysia – whether its politics or religion.
You cannot force loyalty, you need to earn it.
You need to work hard to keep that loyalty.
The faster that Pakatan Harapan learns and understands this the better, because Najib knows this and he knows what he needs to do to earn and retain loyalty of Malaysians.
Loyalty must be for the cause
Take my case as one example.
In 1999, I was loyal to Barisan Alternatif because PAS was part of the opposition coalition (and not because of DAP).
In 2004 (after DAP left the opposition coalition), I campaigned in the Putrajaya parliamentary constituency for Abdul Rahman Othman (and not for Barisan Alternatif).
Putrajaya was a PAS seat and PAS endorsed Rahman to contest that seat although he was the deputy president of PKR.
Abdul Hadi Awang even went to Putrajaya (at my invitation) to help Rahman campaign.
In 2006, I joined Mahathir to campaign against Abdullah Ahmad Badawi – more or less enemies united by a common cause.
Anwar Ibrahim and Azmin Ali were very angry with me for ‘uniting’ with Mahathir against Abdullah.
In 2007, I joined the Bersih movement (before it got hijacked by Anwar), which was basically a fight for free and fair elections.
In 2008, I joined the Barisan Rakyat movement (before DAP, PKR and PAS formed Pakatan Rakyat) to fight for a two-party system in Malaysia – so that we can have a strong opposition to keep Barisan Nasional in check and on the straight and narrow.
Many see all these different moves as me not being loyal to the opposition.
Why the hell should I be loyal to the opposition when the opposition is not loyal to me?
Have they earned my loyalty?
Must I be loyal to them just because they happen to be the opposition?
I am loyal to the cause, and I do what I need to do and work with whoever I need to work with to further the cause.
That is what drives me and that is what I have been doing since way back when I started 40 years ago in 1977.
I saw hope in 1999 that the first Malaysian opposition coalition can be the platform to further the cause.
Door of loyalty swings both ways
But when DAP left Barisan Alternatif two years later in 2001 (because Lim Kit Siang and Karpal Singh lost their seats), I knew that the opposition coalition cannot deliver the goods.
The 2004 general election proved that.
When they tried again in the 2008 general election, I thought we should give them a second chance and see what happens.
Two years later in 2010 (it always happens two years later), they buat perangai again.
Twice, once in 1999 and again in 2008, we gave the opposition our loyalty.
But the opposition did not remain loyal to us.
So the opposition no longer have our loyalty as well, at least not my loyalty as far as I am concerned.
Of course, the Pakatuns and DAPsters expect us to remain loyal to them in spite of how much the opposition have disappointed us.
But then loyalty cannot be demanded, it needs to be earned.
Loyalty is a two-way street – both parties must be loyal to one other.
Loyalty is not forever, it has a shelf-life and a ‘use-by’ date.
This is what Najib understands and what the opposition does not understand. – Malaysia Today