PETALING JAYA: KFC Malaysia has joined the Rendangate bandwagon with a cheeky ad campaign.
It posted a photo of a bucketful of fried chicken against a backdrop of blazing flames on its Instagram with the headline: “Not Rendang”.
KFC captioned it: “The only thing that should be crispy is our fried chicken”.
The fast-food franchise congratulated Malaysian MasterChef UK contestant Zaleha Kadir Olpin who had been booted out of the cooking challenge.
Instagram user Sofysodikin7 said KFC’s fried chicken is the “crispy-est!”
“#wedontwantcrispyrendang #onlycrispyKFC,” she said.
On Monday, Zaleha had prepared a traditional rendition of nasi lemak with chicken rendang in a MasterChef UK episode.
However, judges Gregg Wallace and John Torode criticised the rendang that accompanied Zaleha’s nasi lemak, causing Zaleha to be dropped from the programme.
Wallace had criticised the chicken skin for not being crispy enough, saying that he couldn’t eat the chicken because of this.
“The chicken skin isn’t crispy. It can’t be eaten and all the sauce is on the skin, I can’t eat,” Wallace said.
Torode said that the chicken rendang had not enough time to cook down and become “lovely and soft and falling apart”.
Former prime minister Tun Dr Mahathir Mohamad responded on Twitter, “Maybe you are confusing rendang chicken with KFC,” in reference to the fried chicken chain.
Prime Minister Datuk Seri Najib Razak also tweeted his response: “Who eats ‘crispy’ chicken rendang?”
He accompanied the tweet with a picture of chicken rendang, garnished with mint leaves and used the hashtag #MalaysianFood.
In a tweet, British High Commissioner to Malaysia Vicki Treadell explained to the two judges that rendang is “never crispy” and should not be confused with fried chicken.