PUTRAJAYA: Tourism Malaysia has sealed a deal with Barcelona’s world-class football sensation, Luis Suarez, for a year-long collaboration.
This follows a contract signed between Tourism Malaysia and Mediapro, the Asia representative for the top-rated footballer.
A statement released by Tourism Malaysia yesterday to announce the partnership said it was expected to drive interest for Malaysia as a tourist destination, by leveraging on Suarez’s popularity around the world to increase the number of millennials visiting the country.
Tourism and Culture Minister Datuk Seri Mohamed Nazri Aziz said Suarez was not only among the world’s top-ranking footballers but also a respected community leader.
“As a hero to millennials, Suarez is an inspiration to many, and we hope that this title and acknowledgement will shine the limelight on Malaysia as a tropical holiday destination that appeals to the millennial spirit for travel and adventure,” he added
Suarez meanwhile said it was an honour to be able to work with Malaysia, and that he was looking forward to embarking on the journey to introduce the exotic country to the world.
“Especially its rich culture and heritage to all my fans, to make them fans of Malaysia,” he added.
Mediapro Asia managing director Lars Heidenreich said the Barcelona star was extremely popular in Asia.
“We are very confident this branding and activation exercise with Suarez will help attract more travellers to consider Malaysia as their next holiday destination and experience all that Malaysia has to offer as being ‘Truly Asia’,” he added. – Bernama